Why do some people lead happy successful lives whilst others face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst apparently similar others find themselves trapped with jobs they detest? And can unlucky people do anything to improve their luck - and lives?

Prof Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. From the results, Prof Wiseman was able to identify four main factors which explained living a lucky and unlucky life. He was then able to show a group of people that considered themselves unlucky, how to think and behave like lucky people. The results were astounding with almost all participants reporting significant life changes: including increased levels of luck, self-esteem, physical well-being, confidence, and success.

A revolutionary study of luck and its power to transform our lives, bestselling book The Luck Factor has been published in over 25 countries.

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